TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Customer Experience

new car buyers pricing

Consumer Focus: New car buyers share what they REALLY think about the buying experience

- October 19, 2022
As the auto industry continues to evolve, car dealers must understand consumer demands and concerns and learn how to best address them. On today’s CBT News Consumer Focus, we caught...
Sales & Marketing Featured
Jennifer Suzuki customer experiences

How to build outstanding customer experiences at your auto dealership

- October 13, 2022
Joining us once again on CBT Now is Jennifer Suzuki, President of eDealer Solutions, acclaimed sales trainer, and NADA Dealer Academy guest instructor, to tell us what teams need to...
Sales & Marketing CBT Now
mystery shop

How often should you mystery shop your car dealership?

- October 12, 2022
Mystery shopping is one of the most effective ways to identify areas where your team and processes are succeeding, and where they’re falling short. If you want your dealership to...
Sales & Marketing Articles
customers

The value lifelong customers bring to your car dealership

- October 11, 2022
Building a loyal base of customers is one of the most challenging endeavors for any automotive retail store.Research shows that a commitment to building lifelong, loyal customers can have overwhelmingly...
Sales & Marketing Articles
mobile app

Does your car dealership need a mobile app?

- September 30, 2022
A dealership-branded mobile app serves as an excellent retention tool and has been adopted by many stores, large and small. Although it creates value for customers, it’s only beneficial if...
Sales & Marketing Articles
reviews

How to improve online reviews for your car dealership

- September 28, 2022
Competing in the digital age can feel like an insurmountable challenge for car dealerships that don’t have a solid plan for boosting reviews.  The last thing any potential car buyer wants...
Sales & Marketing Articles
customer communication

How (and why) car dealers should prioritize customer communication

- September 23, 2022
You've done it! That prospective car buyer has finally pre-ordered that new vehicle at your dealership. However, there's also a bit of a problem. What do you do to keep...
Sales & Marketing Articles
customer surveys

Are customer surveys actually hurting the overall customer experience? It depends

- September 15, 2022
Car dealers rely heavily on acquiring and improving customer feedback, but could those customer surveys hurt the overall experience? Joining us on CBT Now to discuss the findings from the...
Sales & Marketing CBT Now
service

How service managers can drive profits and keep customer service intact during busy times

- September 2, 2022
Welcome to another edition of Inside Automotive with anchor Jim Fitzpatrick. We're joined by Jennifer Suzuki, President of eDealer Solutions, acclaimed sales trainer, and NADA Dealer Academy guest instructor on...
Fixed-Ops Inside Automotive
video

The VelocityVideo Wellness Plan – Commit to the Process

- August 23, 2022
In the auto industry, you can compare the discipline of sending personalized video to increase your close percentage to the act of consistently working out to decrease body fat percentage. ...
Publishing Partners Sales & Marketing

Latest Articles
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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