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Basic content marketing tips for novice marketers

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The SEMrush State of Content Marketing Report showed that “approximately 91% of companies use content marketing.” If you are new to the content marketing field, this article shares some basic tips to help you get started as you develop your career as a content marketer. Grouping Target Audience   Whether you are creating social media […]
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Five Examples of Excellent Dealership and Automotive Content Marketing

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More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what they stand for, and if they are as genuine as they say they are. Buying a car is one of the most significant purchases a customer can make, so it would […]
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content marketing

Is Content Marketing For Your Dealership?

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Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways of advertising are still undeniably relevant and exploitable in a number of ways, content marketing allows a different kind of reach and engagement.The usual question […]
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Jeff Dyke: How Sonic Automotive handles inventory | 5 Secrets...

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On today’s CBT Newscast for Monday, May 22, 2017: How does Sonic Automotive handle inventory? – Interview with Jeff Dyke On a recent visit to Sonic Automotive’s new EchoPark dealership, Joe had the pleasure of speaking one-on-one with Jeff Dyke, Executive VP of Operations for Sonic. Jeff told Joe how EchoPark has achieved profitability using the […]
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content marketing

Why On-Site Content Sets Your Dealership Apart

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Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you have chat and prequal and offers and specials– everything a potential customer could want. But a lot of dealers focus on converting leads and ignore the 95% of people on their […]
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