Jeff Dyke: How Sonic Automotive handles inventory | 5 Secrets to Mastering Sales Follow-Up | Why Lamborghini is just now joining the crossover hype | Content Marketing For Your Dealership

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On today’s CBT Newscast for Monday, May 22, 2017:

How does Sonic Automotive handle inventory? – Interview with Jeff Dyke
On a recent visit to Sonic Automotive’s new EchoPark dealership, Joe had the pleasure of speaking one-on-one with Jeff Dyke, Executive VP of Operations for Sonic. Jeff told Joe how EchoPark has achieved profitability using the one Sonic-One Experience program.
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5 Secrets to Mastering Sales Follow-Up
We all know how important follow-up is. It could be the one deciding factor that helps make your dealership a top of the line store. Here are five secrets to mastering sales follow-up. Read More

Why Lamborghini is just now joining the crossover hype
If you haven’t realized that the love of SUVs and crossovers by customers is here to stay, even brands like Lamborghini are finally figuring out how vital it is in remaining competitive in today’s marketplace. During an interview with CNBC’s Power Lunch, Lamborghini CEO Stefano Domenicali spoke on the company’s new SUV: the Urus. Watch Now

Is Content Marketing For Your Dealership?
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways of advertising are still undeniably relevant and exploitable in a number of ways, content marketing allows a different kind of reach and engagement.The usual question that pops into a manager’s mind is “Is content marketing for us?” Read More

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