If you’ve been in the car business long enough, you've come across some vehicle features that evoked a “What were they thinking?” comment or two. In truth, this is nothing...
By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie has been a key component for...
You've seen the stats – customers are increasingly turning to video content to make informed decisions when purchasing a car. In a recent Think With Google report, Google found that creator-produced...
Autonomous driving cars were once the work of science fiction. Today, the idea of breaking out the laptop stand, drinking some coffee, and letting the car do the work for...
Earlier this week: Tesla CEO Elon Musk was joined by Texas Governor Greg Abbott during a ground-breaking ceremony for a brand new lithium refinery, Ford CEO Jim Farley confirms Apply...
Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder, and CEO of Automotive Ventures, where I put recent automotive and mobility news items into context, in...
In today's rapidly evolving automotive retail industry, adapting to challenges is crucial for dealerships to stay ahead of the competition. Your dealership’s data is key to navigating through those challenges...
Even all-star sales team members can experience hiccups when helping car buyers find the best vehicles for them. You may have a customer who knows what they want, but pricing...
As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get what they want. They can be...
Dealership mergers and acquisitions have remained remarkably active so far this year, even in the face of substantial economic challenges that gained steam in the latter half of 2022. Dealers...