Think about the last time you purchased something. It could be food from the grocery store or a new phone, but your motives and needs are likely driving your decision....
Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder and CEO of Automotive Ventures, where I put recent automotive and mobility news items into context in...
Remember the days when your phone could only call others? In 2023, phones have computing power that rivals computers used in the Apollo 11 mission. It's looking as if cars...
Over the last three years, dealerships have had to rely on service to bring in more profit than ever. And service advisors play a crucial role in bridging the gap...
There’s good and bad news when it comes to dealership employee engagement. According to Cox Automotive’s The State of Dealership Staffing report, released in 2021, 67% of dealers said motivating...
In the ever-evolving landscape of automotive sales, dealers constantly seek innovative ways to reverse sales slumps and attract potential buyers. And it’s no secret that vehicle sales have leveled out...
The National Right to Work Legal Defense Foundation has released a legal notice to thousands of autoworkers who may be impacted if United Auto Workers (UAW) union officials issue a...
Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people who use Google or Bing to...
It would be easy to fall for the headlines about wavering EV demand in the US. In the past few weeks, editors have rushed to publish articles suggesting that no...
We all know someone who waited until the last minute to get a service they needed: car insurance, that warrantee on their largest appliance, or a list of valuable items...