Friday, December 4, 2020
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digital marketing

Five Digital Marketing Stats Dealers Should Focus On

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As a dealership owner or marketer, you should always ask yourself if a tactic or strategy is worth your time. Even if it seems like a no-brainer, it is still necessary to explore the reason why something may be a good idea. Unfortunately, when it comes to digital marketing, many marketing professionals jump in head […]
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service lane

Cox Automotive Shows Where Dealers Can Improve in Service Lane

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According to Kurt Stephan of Dealer Marketing, service and parts make up between 40% and 45% of a dealer’s profits, meaning the service department is crucial to a dealership’s long-term success. Cox Automotive has released its 2018 Service Industry Study, which also emphasizes the enormous impact service departments have on dealerships. Since 2015, the percentage […]
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chick fil a

The Chick-fil-A of Car Dealers

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It’s no secret that the dealership model is under attack in America. From subscription alternatives that could bypass traditional dealers to startups like Carvana claiming they provide a better way to buy a car; it sometimes feels like everyone is out to eliminate the dealership from the equation. Many even predict that automotive retail is […]
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trade-in

Five Common Mistakes Dealers Make in the Trade-In Process

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Clinching a sale often pivots on a customer’s trade-in. And while the exact number of vehicle sales that include a trade aren’t tracked in the industry, NADA members report approximately 65.6 percent of used vehicle inventory comes from trade-ins on new and used vehicle sales. It isn’t a stretch to infer that half of dealer […]
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digital marketing

Automotive Digital Marketing – A Comprehensive Guide

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Today’s digitally connected, always on the go, and modern consumers, are the current auto shoppers. So, in order for automotive dealerships to target these modern consumers, they have to become just as online and digitally connected. With an ever-changing industry, like the automotive industry, it’s even more important for dealerships to find ways to sell […]
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reports

Three Reports Car Dealers Should Pay Attention To In 2018

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Throughout the year, dealers are likely capturing and analyzing data for their dealerships. Customer satisfaction surveys, units sold, service repair information, and a variety of many other metrics are typically obtained. Collecting this data is excellent and leads to the ability to make more informed decisions for the next month or year. However, what can […]
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price transparency

When Price Meets Context: The Impact of Price Transparency

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In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in a brand is authenticity. In the same study a couple of years prior, the group found that consumers were seeing an increasing importance in the value they received for the money […]
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Trustworthy Dealership

In Dealership We Trust

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If you’ve skimmed a DealerSocket ad in your last 10 or so editions of Automotive News, then you have caught our newest headline, “In...
online customers

How to Connect with Online Customers

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CBT’s Jim Fitzpatrick sits down with Aaron Krane, CEO/Founder of Drive Motors, to talk about how his company helps dealers connect with online customers as well as his article for CBT Magazine, After Dinner Car Sales.   Read Aaron’s article on page 8 of CBT Magazine.
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Tesla

Tesla vs. New York Car Dealers

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Tesla’s plan to open more storefronts in New York will likely have to wait until 2018. The company that manufactures electronic vehicles has been seeking the state Legislature’s approval to open 15 additional stores across the Empire State, including in Rochester, Buffalo and Syracuse. But the sponsor of a bill that would allow it to happen says it […]
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