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lookalike audiences

Testing Lookalike Audiences on Facebook

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 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...
website

Doing More With Your Website Visitors

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On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
website traffic

Improve Your Website Traffic

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 Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of...
Marketing campaigns

Tracking Your Marketing Campaigns

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 If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat...
merchandising

Modern Merchandising in Today’s Dealerships

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 On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes...
engagement

Creating Custom Scripts to Track Engagement

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 On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.   VIDEO TRANSCRIPTION: Brian: Welcome...
Facebook

Organizing Your Organic Traffic

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 On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these...
brand promise

Creating a Brand Promise

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On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...
Patrick Manzi

CBT News Week In Review: January 24, 2020

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CBT News Week In Review for Friday, January 24th, 2020: A Year in Review and 2020 Industry Predictions from NADA's Chief Economist Patrick Manzi 2019 for...
advertising

Advertising with Twitter Video

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 Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all...