If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat platforms to engage with your dealer. You’re driving consumers to your website, and people are converting, so shouldn’t your Facebook and Adwords marketing campaigns know that? Brian explains why that’s important.
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Most dealers have chat on their website, but unfortunately, most do not have a working chat completion goal in Google Analytics. Why is that important? Well, remember, most dealers who are using Google AdWords are tracking phone calls and lead forms, but consumers more and more are using messaging platforms and chat platforms to engage with the dealer. So, if you’re spending money from Google AdWords or Facebook and driving them to your website and people are converting, shouldn’t your Facebook and AdWords campaigns know that? Well, you can do that today using chat companies that support the PCG specification for Google Analytics. Look for the events that are being thrown into Google Analytics and create a working goal and then ask your AdWords provider to import the chat conversion goal so you can have a better picture of which campaigns are generating conversions to help you sell more cars in a digital age.