Tag: brand loyalty
How are dealer markups affecting brand and dealership loyalty?
While inflation is widely in effect across the country, dealerships have continued to mark up vehicle prices beyond the recommended MSRPs. In May this...
How consumer privacy controls are reshaping auto marketing strategies
As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do...
The best stocking strategies to outsmart the current vehicle shortages
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, discusses stocking strategies for the current market. There are pros and cons […]
How car dealers can best showcase their value on Twitter
Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded...
Why car dealers need to focus on increasing customer loyalty today
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
Sell on experience vs. brand, to beat inventory shortage
With inventory shortages, you’re likely stocking competitive used brands to have something to sell. How do you sell if you’re not selling on brand? You sell your dealership experience and how easy you make it, to buy a vehicle. We know brand loyalty measurements are fleeting. For example, the recent J.D. Power 2021 US Automotive […]
US auto consumers demonstrate lowest brand loyalty in six years
New car buyers in the United States have had wandering eyes this year. Among those shopping for a new vehicle, brand loyalty dropped to the lowest rate seen in the past six years. That’s according to the most recent IHS Markit analysis that follows brand loyalty rate through June 2021. Overall, new vehicle purchase brand […]
Subaru Tops J.D. Power Automotive Brand Loyalty Study Again
For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or purchasing a subsequent vehicle have a loyalty rate of 60.5 percent. That rate narrowly beats out second-place Toyota with a loyalty rate of 60.3 percent […]
CBT Automotive Newscast: July 17, 2020
Today’s Featured Interview: Ohio Dealer Chris Marhofer Discusses Used-Car Inventory Strategy In the midst of the uncertainty of COVID-19, many businesses are just looking for ways to get by. For Chris Marhofer, President and COO of Ron Marhofer Auto Family, surviving turned into thriving. Chris joined anchor Jim Fitzpatrick to talk about how they were […]
Creating Lifetime Customers in Post-COVID-19 Commerce
COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we interact with each other has been fundamentally rewritten over the last months. These learned behaviors aren’t going away any time soon. Even after restrictions lift, reports from early-opening states indicate that […]
