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On January 8, LexisNexis Risk Solutions revealed that customer brand loyalty in the U.S. grew in 2023 based on info collected through the year

Automotive brand loyalty shows slight improvement in 2023

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On January 8, LexisNexis Risk Solutions, a provider of data and analytics for the insurance and automotive industries, revealed that customer brand loyalty in...
Ford decided that each of their dealers had to opt into one of two EV certification tiers that cover investment levels in fast chargers automaker hybrids.

EV surge, waning brand loyalty, and Tesla’s dominance in a crowded...

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Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder and CEO of Automotive Ventures, where I put recent automotive and...
The declining brand loyalty statistics are more than numbers; they reflect profound shifts and challenges within the automotive industry.

Opinion | We need to address declining brand loyalty in the...

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The latest results from the 27th annual Automotive Loyalty Awards by S&P Global Mobility present a concerning trend for traditional automakers. Brand loyalty has steadily dropped,...
MSRP

How are dealer markups affecting brand and dealership loyalty?

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While inflation is widely in effect across the country, dealerships have continued to mark up vehicle prices beyond the recommended MSRPs. In May this...

How consumer privacy controls are reshaping auto marketing strategies

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As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do...
Price

The best stocking strategies to outsmart the current vehicle shortages

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the...
Schueller

How car dealers can best showcase their value on Twitter

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Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded...
loyalty

Why car dealers need to focus on increasing customer loyalty today

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Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
experience

Sell on experience vs. brand, to beat inventory shortage

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With inventory shortages, you’re likely stocking competitive used brands to have something to sell. How do you sell if you’re not selling on brand?...
loyalty

US auto consumers demonstrate lowest brand loyalty in six years

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New car buyers in the United States have had wandering eyes this year. Among those shopping for a new vehicle, brand loyalty dropped to...