Tag: brand loyalty
Opinion | We need to address declining brand loyalty in the...
The latest results from the 27th annual Automotive Loyalty Awards by S&P Global Mobility present a concerning trend for traditional automakers. Brand loyalty has steadily dropped,...
How are dealer markups affecting brand and dealership loyalty?
While inflation is widely in effect across the country, dealerships have continued to mark up vehicle prices beyond the recommended MSRPs. In May this...
How consumer privacy controls are reshaping auto marketing strategies
As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do...
The best stocking strategies to outsmart the current vehicle shortages
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the...
How car dealers can best showcase their value on Twitter
Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded...
Why car dealers need to focus on increasing customer loyalty today
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
Sell on experience vs. brand, to beat inventory shortage
With inventory shortages, you’re likely stocking competitive used brands to have something to sell. How do you sell if you’re not selling on brand?...
US auto consumers demonstrate lowest brand loyalty in six years
New car buyers in the United States have had wandering eyes this year. Among those shopping for a new vehicle, brand loyalty dropped to...
Subaru Tops J.D. Power Automotive Brand Loyalty Study Again
For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru...
CBT Automotive Newscast: July 17, 2020
Today's Featured Interview:
Ohio Dealer Chris Marhofer Discusses Used-Car Inventory Strategy
In the midst of the uncertainty of COVID-19, many businesses are just looking for ways...
