US auto consumers demonstrate lowest brand loyalty in six years
New car buyers in the United States have had wandering eyes this year. Among those shopping for a new vehicle, brand loyalty dropped to the lowest rate seen in the...
TSLA404.220-3.24%
GM82.4801.94%
F11.9300.22%
RIVN11.670-0.15%
CYD24.0000.59%
HMC33.680-0.392%
TM194.850-1.71%
CVNA59.050-0.18%
PAG211.950-0.2%
LAD288.690-2.04%
AN164.180-0.63%
GPI249.540-4.66%
ABG193.530-1.46%
SAH63.130-0.55%
TSLA404.220-3.24%
GM82.4801.94%
F11.9300.22%
RIVN11.670-0.15%
CYD24.0000.59%
HMC33.680-0.392%
TM194.850-1.71%
CVNA59.050-0.18%
PAG211.950-0.2%
LAD288.690-2.04%
AN164.180-0.63%
GPI249.540-4.66%
ABG193.530-1.46%
SAH63.130-0.55%
TSLA404.220-3.24%
GM82.4801.94%
F11.9300.22%
RIVN11.670-0.15%
CYD24.0000.59%
HMC33.680-0.392%
TM194.850-1.71%
CVNA59.050-0.18%
PAG211.950-0.2%
LAD288.690-2.04%
AN164.180-0.63%
GPI249.540-4.66%
ABG193.530-1.46%
SAH63.130-0.55%
brand loyalty
CBT Automotive Newscast: July 17, 2020
Today's Featured Interview:
Ohio Dealer Chris Marhofer Discusses Used-Car Inventory Strategy
In the midst of the uncertainty of COVID-19, many businesses are just looking for ways to get by. For Chris Marhofer,...
Subaru Tops J.D. Power Automotive Brand Loyalty Study Again
For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or...
Creating Lifetime Customers in Post-COVID-19 Commerce
COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we interact with each other has been...
Automotive Brand Loyalty: Why Is It Important, and Who is Doing It Well?
One of the best ways to start a conversation about brand loyalty is to think about our purchasing commitments. A great place to start is to think about food. Most...
Surprising Data Reveals That Millennial Car Preferences Mirror Their Parents
The Largest Living Generation
Millennials are now the largest living generation in the United States behind Baby Boomers. They are defined as individuals born in 1982 and up to 20 years...
Enthusiasm best delivered by the enthusiast
Hire Someone Who Loves Cars
By: Rian Locadia
The automotive business as a whole has flourished, bringing in many exciting opportunities and new clients reaching both sales and service departments. However, the...
CBT News – July 17, 2015
On today's show:
- Phil Sura, VP of Sales at Unity Works Media, discusses the latest trends in customer brand loyalty
- DealerRater CEO Gary Tucker shares the best ways to increase...
CBT News – July 15, 2015
On today's show:
- Phil Sura, VP of Sales at Unity Works Media, discusses the latest trends in customer brand loyalty for new cars
- Sales Tip of the Day with Grant...
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