In our sales careers, the simple things we learn can make the biggest increases to our earnings. All new salespeople start their careers by telling prospects about the features of...
Customers are doing everything online. Whether it be on their phones or computers, the data that is presented can greatly benefit your dealership if used correctly. Auto Marketers can leverage...
Up your game on the 800-pound gorilla today, Facebook. Mark suggests posting about stuff other than auto-related topics. This will allow customers to relate to you on a personal level,...
Jim Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss best practices in digital marketing. James goes over the recent growth in the use...
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways...
Fixed ops is a big topic, so are you marketing your fixed ops department the right way? Glenn Pasch has several suggestions on improving the marketing.
Most of you use some sort of Facebook campaign, but Facebook isn’t like Google AdWords. Facebook has a different audience. See what Brian suggests for differentiating your ad campaigns in...
TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating.
There has been no shortage of bad headlines for television networks over the last few months, as investors grow...
Snapchat, in the world of social media, is relatively new. Social media in the automotive retail world is also a relatively new idea. As much of a bad rap as...