Mark Sokal: You shouldn’t spend more than $300 a vehicle


In today’s industry, marketing involves more than just TV, radio and newspaper ads. Now we must pay attention to all things in the digital world as well. In an interview with CBT’s Jim Fitzpatrick, Mark Sokal, CEO and Founder of Sokal Media Group, said that no matter how you spend your marketing budget, you shouldn’t be spending more than $300 per vehicle.