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Mark Sokal: You shouldn’t spend more than $300 a vehicle

In today’s industry, marketing involves more than just TV, radio and newspaper ads. Now we must pay attention to all things in the digital world as well. In an interview with CBT’s Jim Fitzpatrick, Mark Sokal, CEO and Founder of Sokal Media Group, said that no matter how you spend your marketing budget, you shouldn’t be spending more than $300 per vehicle.

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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