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Geo-Fencing can be an affordable option: An interview with L2T Media

On today’s episode of Kain and Co., David turns to L2T Media’s VP Sales Nicole Gignac to find out how L2T helps dealers and what dealers are currently struggling with in today’s digital marketing landscape specifically in keywords, mobile marketing, geo-fencing and search. David asks Nicole the following questions, tune in to find out her answers:


  • What are common questions you are hearing from dealers and what solutions are they looking for?
  • How has your relationship with OEMs helped to better understand the needs of auto dealers?
  • What do you tell dealers who want to navigate the search environment themselves?
  • Impression share manipulation
  • Tell us about the difference between mobile search vs. desktop search
  • Give us an overview of the GEO-fencing strategies you have been researching



Anna Delvillar
Anna Delvillar
Anna is the editorial and programming coordinator at CBT News. She graduated with a B.A. in English Composition from Georgia State University. She is an enthusiastic and skilled media professional with high-caliber communication skills, and has five years of experience performing multimedia writing, editing, and publishing for automotive, tech, and small business media.

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