Are you where customers are online?
Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com, about why summer is the best time to sell, online marketing, key consumer trends.
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Automotive Marketing
Turn Down-Time Into A Digital Savvy Sales Team (Part 2 – Video Strategy)
It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them a whiteboard calendar, some markers, and...
Making the Most of Your Digital Spend – Interview with David Schoonover
CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital spend, and third-party lead providers.
Best Practices for Great Email Marketing
Sales can be an easy job to do, but it is very difficult to learn. It’s not physically demanding and there are no real barriers to entry. Unlike other careers,...
Is your social media safe from hackers?
Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins Joe Gumm to talk about how hackers have moved from email phishing to clever social media tactics and what you...
Marketing Without 5-Year Forecasts Key to Success and Growth
Vince Sheehy, president and CEO of Sheehy Auto Stores, isn't a big fan of long-term planning. Instead, Sheehy, who oversees 24 stores with annual sales of more than $1 billion,...
Why Facebook Live should be used by your dealership
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really...
Why customers are leaving your website early
Consumers are going to dealer website, but most of the time they're not staying for long. This i soften due to 'ease-of-path' issues, meaning that they don't know how to...
Top Ten Reasons for Internal Auction Lanes
Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider, however, that the average dealership sees...
Gaining Insight on the Customer Journey Using Mobile Technology – Graham Line, Automotive CX Summit Speaker
In this interview with Graham Line, CEO & Founder – Digital Data Solutions, Joe discusses Graham’s upcoming session at the 2017 Automotive CX Summit entitled “Gaining Insight on the Customer Journey...
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