Tag: Automotive Marketing

Google and Bing are the kings of search in the United States, regardless of what you are searching for. In the world of automotive...

In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under...

The auto industry has always been a trailblazer in adopting cutting-edge technology in manufacturing, marketing, and in vehicles. Artificial intelligence (AI) is now driving...

Earlier this week: Carvana, the used-car mega-retailer, revealed its second-quarter earnings and also announced a significant agreement to reduce its total debt by over...

The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...

Many car dealers understand the importance of service departments, but are they aware of the new opportunities in today's fixed operations business? In this...

The arrival of Google Analytics 4 is swiftly approaching, meaning dealers must prepare for the next generation of digital data collection. On this episode...

Car salespe­ople tackle various challenge­s every day, ranging from customer he­sitancy to financial hurdles. Although these type­s of tough conversations are a common aspect...

Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined...

The agricultural sector relies heavily on trucks and is one of the most significant segments of truck consumers in the nation, but there is...