Tag: Automotive Marketing

Rick Dearden is a regional director at Lotlinx, a technology platform that provides auto dealers and manufacturers with enhanced operational control over their retail...

Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues delivering insight into...

Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility....

Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good...

Welcome to another episode of the all-exclusive Kain & Co. here on CBT News. Your host David Kain, the president of Kain Automotive, is...

Misunderstandings can be costly, so knowing how to effectively communicate is essential before you get to that often dreaded point. On today's episode of...

From the rollout of Google Analytics 4, to marketing for EVs, now it's more important than ever for marketers to understand and leverage data...

In the ever-evolving landscape of automotive sales, dealers constantly seek innovative ways to reverse sales slumps and attract potential buyers. And it’s no secret...

Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people...

Electric vehicles (EVs) are increasingly gaining favor with eco-conscious consumers looking for more sustainable transportation. However, marketing the environmental benefits of EVs to this...