How to sell change to upper management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate or die. There can...
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ABG194.7600.73%
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Automotive Marketing
Why you should use YouTube for your fixed-ops marketing campaigns
Look around at most of your automotive dealership competitors on Google, and you'll find that they're using YouTube to inform prospective customers about the latest models. But it's not just a place...
Geofencing: The Marketing Technique Other Dealers Use Against You
The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose a geographically-based area and focus marketing...
Dealers United creates holiday marketing offering to help dealers stand out this season
Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte, browsing for product listings is the...
Top 3 social media platforms your dealership should actually use
Just because there are many social media platforms out there, that doesn’t mean you should use them all.
So where does that leave your dealership?
You may have personal accounts on Twitter,...
Marketing during COVID-19: Five examples of advertising to customers
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk....
New study shows consumers’ motives for dealership service, key marketing tactics
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The...
3 key practices every car dealer should apply to their operations today – Frank Lopes
As we near the end of one of the most unpredictable years in recent memory, many dealers are wondering what they should be doing right now to prepare for success...
Automotive marketing study reveals two marketing techniques that boost sales by 76 percent
There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data...
Tips to optimize customer engagement in the pandemic and beyond
If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this,...
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