Best practices for using video on a dealer site
We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the...
TSLA407.532-12.2384%
GM76.120-1.73%
F13.705-0.125%
RIVN17.300-2.8399%
CYD46.5400.3%
HMC28.570-1.06%
TM179.9850.185%
CVNA69.710-0.67%
PAG184.8101.39%
LAD312.4603.44%
AN192.0501.33%
GPI297.5400.73%
ABG211.2803.31%
SAH86.9801.07%
TSLA407.532-12.2384%
GM76.120-1.73%
F13.705-0.125%
RIVN17.300-2.8399%
CYD46.5400.3%
HMC28.570-1.06%
TM179.9850.185%
CVNA69.710-0.67%
PAG184.8101.39%
LAD312.4603.44%
AN192.0501.33%
GPI297.5400.73%
ABG211.2803.31%
SAH86.9801.07%
TSLA407.532-12.2384%
GM76.120-1.73%
F13.705-0.125%
RIVN17.300-2.8399%
CYD46.5400.3%
HMC28.570-1.06%
TM179.9850.185%
CVNA69.710-0.67%
PAG184.8101.39%
LAD312.4603.44%
AN192.0501.33%
GPI297.5400.73%
ABG211.2803.31%
SAH86.9801.07%
Automotive Marketing
Today’s best digital marketing strategies and practices for car dealers
In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a...
Minimalist marketing techniques to try at your car dealership – Paul Potratz
There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his...
Tips for effective vehicle merchandising and marketing – Part 2
Customers Don't Always Come Through the Front Door
As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's no single entry that you can...
Tips for effective vehicle merchandising and marketing
You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on a plate, and serve it with...
4 steps to successfully manage online reviews – Erica Danford, Dealer.com
The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you? Today, we’re discussing tips for dealers...
Online consumer engagement showing indications of industry rebound
Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used...
OfferLogix EVP Aaron Bickart on the importance of transparent finance solutions for car dealers
Joining us today is Aaron Bickart, executive vice president and general manager of OfferLogix, to discuss the marketplace today in regards to the vehicle, the customer, and the monthly payment....
How the new Facebook automotive inventory ad options affect your dealership
When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook launched its on-facebook automotive inventory ads...
Why now is the time to lean into your dealership’s marketing strategy – John Fitzpatrick
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the latest updates and news in the automotive industry with regards to...
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