TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

As the digital landscape evolves and regulations tighten around third-party data, car dealers are embracing unconventional advertising strategies. 

Non-traditional Advertising: Thinking outside the box for dealership success

- June 8, 2023
Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and online advertising were sufficient to attract...
Sales & Marketing Articles
hyperlocal, marketing

Reach customers in your neighborhood with these hyperlocal auto marketing strategies

- June 5, 2023
As a dealer representative, you’ve probably heard of hyperlocal marketing in general. Hyperlocal marketing is important amongst services that often have a local presence, like a car dealership. When a...
Articles Sales & Marketing
Car buying demographics in the U.S. are evolving, and attracting first-time car buyers, particularly millennials, is increasingly important.

Attracting first-time car buyers: How to understand the needs of younger customers

- May 23, 2023
First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation in vehicle ownership. However, they have...
Articles Sales & Marketing
Carrasquillo marketing

Why your dealership should prioritize these 3 important marketing areas — Colin Carrasquillo

- May 22, 2023
Effective marketing strategies are critical to your bottom line, but in today's ever-changing environment, you may find it hard to keep up. On today's Inside Automotive, we're joined by the...
Inside Automotive Sales & Marketing
Aaron Baldwin joins Inside Automotive to discuss the complexities of data activation and what dealers should know before choosing a provider

Data activation in the dealership: Using third-party platforms to boost marketing

- May 19, 2023
Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this episode of Inside Automotive, CBT News...
Sales & Marketing Inside Automotive
Leveraging first-party data instead of third-party cookie-based marketing gives dealers more control over customer retention and acquisition.

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

- May 16, 2023
By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie has been a key component for...
Sales & Marketing Publishing Partners

Lights, camera, action: Your playbook for high-quality professional walkaround videos

- May 15, 2023
You've seen the stats – customers are increasingly turning to video content to make informed decisions when purchasing a car. In a recent Think With Google report, Google found that creator-produced...
Sales & Marketing Articles
By incorporating these nine trends into their email marketing strategies, dealerships can effectively engage customers and drive sales.

9 of the latest trends in automotive email marketing for 2023

- May 9, 2023
As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay ahead of the curve and drive...
Sales & Marketing Articles
Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing

First impressions matter: What message does your dealership’s website send?

- May 3, 2023
The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto industry, with dealerships needing to design...
Sales & Marketing Articles
This article delves deeper into key automotive marketing strategies, including local SEO, Vehicle Listing Ads, and reputation management.

6 of the best automotive marketing strategies to drive more car sales

- April 25, 2023
The digital landscape has changed the dealership world significantly over the last 15 years - and even more significantly over the last three. Being both available online as a “Digital...
Sales & Marketing Articles


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.