TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%


Automotive Marketing

Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.

The power and necessity of owning your advertising accounts

- July 23, 2023
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you start advertising your business somewhere, whether...
Sales & Marketing Articles
Earlier this week, Carvana revealed its Q2 earnings, meanwhile, Ford made a bold move by lowering the price of its electric F-150 Lightning truck.

Weekly roundup: Carvana aims to trim debt under new agreement, Fords slashes price for F-150 Lightning

- July 21, 2023
Earlier this week: Carvana, the used-car mega-retailer, revealed its second-quarter earnings and also announced a significant agreement to reduce its total debt by over $1.2 billion. Meanwhile, Ford made a...
Articles Daily Automotive News
Deep website personalization is the key to generating more leads and more return shoppers, and so many dealers are falling behind.

Website personalization is the key to attracting the modern car buyer

- July 20, 2023
The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19 pandemic forced this shift to happen...
Sales & Marketing Articles

Identifying new opportunities in the fixed operations space — Jade Terreberry & Juan Flores

- July 5, 2023
Many car dealers understand the importance of service departments, but are they aware of the new opportunities in today's fixed operations business? In this CBT News Power Lunch, host Jim...
Power Lunch Publishing Partners
There’s more to social media than Instagram, Twitter, and TikTok. Platforms like Facebook, Reddit, and Quora also have groups ideal for social selling.

4 worthwhile social selling methods for dealership sales staff

- July 5, 2023
While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true with car dealers that often underuse...
Sales & Marketing Articles
Brian Pasch joins Inside Automotive to discuss the upcoming Google Analytics 4 launch, and its significance for automotive retailers.

Is your dealership ready for Google Analytics 4? — Brian Pasch | PCG Companies

- June 28, 2023
The arrival of Google Analytics 4 is swiftly approaching, meaning dealers must prepare for the next generation of digital data collection. On this episode of Inside Automotive, host Jim Fitzpatrick...
Sales & Marketing Inside Automotive
In this article we discuss how to turn difficult car sales situations into opportunities for both the customer and the dealership.

Why ‘bad news’ doesn’t exist in car sales

- June 28, 2023
Car salespe­ople tackle various challenge­s every day, ranging from customer he­sitancy to financial hurdles. Although these type­s of tough conversations are a common aspect of the­ job, it's worth wondering...
Articles Sales & Marketing
Glenn Pasch joins Inside Automotive to discuss new digital marketing and customer data collection tools for dealers.

Emerging trends in digital marketing and data collection for dealers — Glenn Pasch | PCG Digital

- June 26, 2023
Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, the CEO of PCG...
Featured Sales & Marketing
agriculture, Driscoll

How AgPack can help your dealership sell more trucks — Pat Driscoll | Certified Agriculture Group

- June 15, 2023
The agricultural sector relies heavily on trucks and is one of the most significant segments of truck consumers in the nation, but there is only one solution that can help...
Inside Automotive Fixed-Ops
First-party data collected directly from your customers  will be king in a post-cookie world. This includes data from sources like website analytics.

Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation

- June 15, 2023
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable revolution of online advertising. So, Google's...
Sales & Marketing Articles


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Canada tariffs delayed, New-vehicle affordability holds steady, Used-car affordability erodes
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Used car affordability eroding as 3-year-old vehicle prices top $32K
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Simplifying dealership payment processing & boosting EBITDA 
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The next phase of digital retail is connection
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CBT News
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