Tag: auto sales
J.D. Power/LMC Automotive release November U.S. auto sales forecast
According to a joint forecast from J.D. Power and LMC Automotive, new vehicle retail sales for November 2022 are expected to be somewhat flat...
Which automakers made Interbrand’s 2022 Top 100 Best Global Brands list?
The Interbrand 2022 Best Global Brands winners list has been made available, and for the first time, the average brand value of a Best Global Brand...
Effectively competing with internet-based dealers
The automotive industry from previous decades is almost unrecognizable from its current state. Fast-forward 50 years from now, and it will be unrecognizable again....
Is athlete marketing through NIL worth it for auto dealers?
The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able...
5 nuts and bolts of successful dealership marketing campaigns
For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made...
Tips to improve the close on service transactions
For most dealerships, the aim for 100% service absorption is a lofty goal. Achieved, it pays the overhead expenses completely for the month, alleviating...
October auto sales bring positive results for many
For automakers, October 2022 was a mixed bag of successes and some losses. However, there's a lot to be optimistic about for the automotive...
Why selling extended warranties is good for customer relations
The average bumper-to-bumper car warranty lasts three years. After this time, customers can choose to extend the car warranty or can go without protection....
Increased online sales adoption could signal the in-person experience needs change
The 2022 Deloitte Global Automotive Consumer Study indicates that concluding a vehicle in-person remains the preferred method for 75% of car buyers. However, more...
How to create more personalized marketing for your car dealership
Identifying, communicating, and converting high-quality prospects is the primary purpose of adding personalization to your car dealership.
The personalized marketing options are similar to those...
