Tag: auto sales
How (and why) IoT technology can bring value to your auto...
The Internet of Things commonly referred to as IoT, is a network of physical objects embedded with sensors and connected to the internet. This...
New to automotive marketing analytics? These 3 options can help you...
In the past, traditional marketing was based a lot on trial and error. Dealerships would try different tactics and then wait to see what...
5 habits of highly effective automotive sales managers
In pretty much any realm of sales, a company’s success is heavily reliant on the sales staff, including sales managers. It is no different...
8 tips to help new car salespeople dress for success
Everyone has heard the phrase dress for success, but what does it mean? What kind of clothes should you wear for your job at...
5 marketing KPIs every car dealer needs to measure and track
The automotive industry is in flux and may be experiencing even more upheaval over the next six months. Small businesses like auto dealerships need...
How to save your customers time at the dealership without compromising...
In 2019, McKinsey said, "The automotive customer experience can often feel outdated and inferior, especially for younger customers, who seem to be losing interest...
Beyond PVR — dig deeper for greater F&I success
What does success look like in the F&I department? How should it be measured? PVR (per vehicle retailed) is currently the most examined metric used...
Is automotive sales right for you? Your guide to starting a...
52% of American employees are considering making a career change this year, with 44% already planning to make the switch. For those who enjoy...
Social Selling: What is it and what are the benefits for...
Car dealerships have always been good at selling cars. But in recent years, how people buy cars has changed dramatically. So it shouldn't be a...
What do customers expect from your car dealership’s live chat solutions?
Did you know that most customers prefer live chat to phone or email? Through a survey of 1,000 US consumers, the live chat platform...