Tag: auto sales
5 focused strategies to bring a wayward service advisor back in...
In the automotive realm, the salespeople are superstars, capable of selling big-ticket items. In most dealerships, however, the service advisor is responsible for generating...
How to ask well-crafted questions that positively influence buying decisions —...
In business and in life, oftentimes what we ASK someone is far more powerful than what we TELL them. Matt Easton, founder of the...
7 tips for enhancing your dealership’s online vehicle merchandising strategy
In today's fast-paced digital age, having a robust strategy for showcasing your dealership’s vehicles online is not just a passing trend – it's absolutely...
The power and necessity of owning your advertising accounts
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...
4 ways to incorporate QR codes into your dealership marketing strategy
We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward...
6 career options to explore if you’re thinking about joining the...
Are you thinking of trying a new career path? The auto industry may be a perfect fit for you! The auto industry is not...
How car salespeople can save and invest consistently when making a...
The challenge of committing and remaining consistent with investment savings aside from your 401k when your money is dominated by commission-based income.
A difficult challenge...
In-house vs external BDC: How and why to make a switch
For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over...
Why this mindset shift will change your career in automotive for...
Mindsets come from our lived experiences and how our brain interprets the experiences. When you combine your brain with your initial beliefs, a mindset...
Where does generative AI fit into dealership operations?
Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of...
