Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner ads make a bigger impact.
VIDEO TRANSCRIPT:
Most...
It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the trick. Now, dealership marketing teams can...
Let’s be honest. At this point the Super Bowl is has become a vehicle for ads, kind of like chips are a vehicle for dip. The commercials between action have...
Knowing where your money is being spent and tracking its profitability is in high demand at every dealership. Andy MacLeay, Director of digital marketing at Dealer.com, catches up with CBT...
Decades ago, most people were only exposed to advertisements on television screens, magazines, billboards. In the span of the past twenty years, the way companies reach out to consumers has...