On the Dash:
- Chrysler will add three new SUVs, two starting under $30,000.
- Stellantis’ FaSTLAne 2030 plan calls for 11 new U.S. models by 2030.
- Ram, Dodge and Jeep will also receive new models under the plan.
Stellantis is expanding on plans announced earlier this week to bring affordable vehicles back to its U.S. lineup, with new details on what the Chrysler brand will look like by the end of the decade, Bloomberg reported.
Earlier this week, CEO Antonio Filosa unveiled a $70 billion turnaround plan called FaSTLAne 2030. Part of that plan puts Chrysler at the center of a push into affordable crossover SUVs.
Chrysler will get three new crossover utility vehicles in the coming years. Two are expected to start below $30,000. Stellantis says the new models will allow Chrysler to compete in a price range where no American brand currently has a presence.
The new models are part of a broader plan to introduce nine vehicles across Stellantis brands by 2030 that start below $40,000. Last year, the company offered just two vehicles in that range.
The expansion targets a market that has grown increasingly out of reach for many buyers. The average new vehicle in the U.S. now costs around $50,000. Stellantis design leadership said the company sees a growing wave of budget-conscious buyers it needs to serve.
Chrysler currently sells just two models, the Pacifica and Voyager minivans. The brand once competed alongside Chevrolet and Ford but fell into a prolonged sales slump after years of underinvestment.
Stellantis also announced new models for other brands. The Ram lineup will add a full-size SUV called the Ramcharger, reviving a nameplate dropped more than 30 years ago. Ram will also introduce a midsize Dakota pickup and a compact truck based on the South American-market Rampage. Those trucks will compete with Ford’s Ranger and Maverick in the midsize and compact segments.
Dodge will add a “muscle hatch” built on a new flexible platform and plans a sports car it calls the Copperhead. Jeep will get a performance-oriented Wrangler variant called the Scrambler.
