Thursday, August 18, 2022
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service

Retain Service Customers with Every R.O.

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We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that keeps customers returning. What we probably won’t agree on is the order of those objectives. Does a focus on A dilute the opportunity for B – and if the focus is […]
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budgeting

In 2019, Show Budgeting Solutions to Sell More Retention Product

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The median household income in the U.S. is $57,617, according to 2016 U.S. Department of Commerce data. The median references the income level that falls in the middle of all states’ (and Puerto Rico) low and high-income ranges.  IRS Statistics of Income, according to Motley Fool, note the average household income was $67,565 in 2015. […]
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prepaid maintenance plans

With Prepaid Maintenance Plans Everyone Wins

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According to a recent article by Wards Auto, an Atlanta Nissan dealership is doing well selling prepaid maintenance plans. The dealership, Town Center Nissan, is selling roughly one hundred and sixty maintenance plans a month and sees an average of 75% of plan holders renewing after the year is up. With numbers like that, dealerships […]
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prepaid maintenance

Service Customers Buy Prepaid Maintenance Programs

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A Win-Win For All By Ryan Williams Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan, and a budget, and typically for a deeply discounted price, often up to 45 percent off retail. If you’re not offering customers prepaid maintenance, you are shortchanging them and […]
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