We always hear the phrase, "dealers need to prepare for the future." I'm sure your dealership would have differing opinions on tips, trends and techniques when compared to the 17,499...
The current automotive retail experience is a fragmented one. With so much change happening in the marketplace, dealers are constantly looking to the horizon, rethinking how vehicles are retailed and...
It’s that time of year again for most of the country. Leaves are falling from the trees, and snow will begin falling from the skies. Winter can be particularly harsh...
Make the right offer to the right person, at the right time, and you have a sale. It’s a great feeling.
But make that same offer to your customer at the...
Having the right words to say to an 83-year-old man in your service drive that needs to have his alternator replaced might not be that easy. Sally Whitesell, CEO and...
On today's CBT Newscast for Wednesday, October 11th, 2017:
Sally Whitesell: Words that Sell Service
Having the right words to say to an 83-year-old man in your service drive that needs to have...
The National Insurance Crime Bureau has reported that Hurricane Harvey is responsible for nearly 270,000 vehicle insurance claims. Nearly 70,000 more were caused by Hurricane Irma. These vehicles are starting...
Decades ago, most people were only exposed to advertisements on television screens, magazines, billboards. In the span of the past twenty years, the way companies reach out to consumers has...