Proven Techniques to Boost Participant Performance Back in the Store: Forrest Heathcott, President JM&A


For over 40 years, JM&A Group has provided F&I business solutions to help make automotive dealers more successful. Forrest Heathcott, President of the company, joins CBT News at NADA 2018 where Jim Fitzpatrick congratulates Forrest and the JM&A Group team on their years of success and what their plans are to keep the same momentum moving forward.

Leading finance and Insurance company and solution provider for dealerships for forty years now, JM&A Group, a division of JM Family Enterprises, Inc., is a results-driven company committed to increasing dealers’ bottom-line profits. Instead of just offering F&I-related products and services, they provide complete solutions to all dealers nationwide. if you couple that with their “rock-solid financial standing and more than 40 years of experience” it seems that JM&A Group’ has had years to build a thriving process.


JM&A offers a complete F&I package that includes a comprehensive suite of products, training, compliance programs and an unparalleled incentive offering. Their Group will work side-by-side with your sales staff to meet the performance and compliance needs of your dealership. In 1997 they started their Performance Development Center to help support and facilitate the training needs of dealers’ F&I departments. Their programs grew alongside the industry to ensure they are on top of all the changes. Thier PDC uses cutting-edge and highly interactive training techniques that are proven to help boost participant performance back in the store.

When asked about the future of the automotive retail world and its ever-changing demands and trends Heathcott was very optimistic, specifically about digital retail and what that really looks like for the industry, he says, “Digital transaction and digital retailing- are we ready for that? The reality is the consumer would like the ability but do not necessarily want to use it, so there’s a lot of tools on the floor that allows dealers to achieve what they want.”