The Millennial has proved to be an elusive customer for dealership service departments, as evidenced by low rates of retention and loyalty. This generation is decidedly harder to win over,...
On today's CBT Newscast for Thursday, May 11, 2017:
Transparency: The secret to Dan Cummings Chevrolet's success
When it comes to leads, a potential car buyer's first impression often comes form your...
On today's CBT Newscast for Tuesday May 9, 2017:
The concerns facing auto dealers in Q2 – Sr. Analyst from Edmunds.com
Following the release of the April U.S. auto sales numbers, Joe...
On Today’s episode of The Tom Stuker Show, Tom chats with Joe Webb, Founder DealerKnows about online leads including methods of follow-up, building a great internet department, phone-ups and statistics...
Today Becky talks about Express Service as a way to build growth in your service departments numbers and profits. This is a big need today as so many of our...
Marketing at your dealership shouldn't just be limited to your internet department. There are valuable opportunities for outreach in every department even your service bay. Technicians can play a big...
On today's CBT Newscast for Monday May 8, 2017:
One price environment promotes healthy culture at EchoPark
– Jeff Dyke Interview
On a recent visit to Sonic Automotive’s new EchoPark dealership, Joe...
During this interview with Brian Finklemeyer, Director of Business Development for vAuto’s Conquest, Jim gets Brian’s take on the current state of the auto industry. Newly released sales numbers only...
The J.D. Power 2017 U.S. Customer Service Index study confirms that a chunk of dealership service department customers prefer texting as a channel of communication with the shop. John Possumato,...
On today's CBT Newscast for Tuesday May 2, 2017:
Ad expert says you shouldn't spend more than $300 a vehicle
In today's industry, marketing involves more than just TV, radio and newspaper...