Steve Stauning: Goals with website leads
You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls,...
TSLA313.030-6.66%
GM82.6401.97%
F14.3500.2%
RIVN15.840-0.62%
CYD45.070-0.77%
HMC28.1600.17%
TM177.4200.62%
CVNA60.4600.27%
PAG217.3501.81%
LAD340.9506.93%
AN208.1803.08%
GPI330.8704.19%
ABG225.2403.1%
SAH99.8200.71%
TSLA313.030-6.66%
GM82.6401.97%
F14.3500.2%
RIVN15.840-0.62%
CYD45.070-0.77%
HMC28.1600.17%
TM177.4200.62%
CVNA60.4600.27%
PAG217.3501.81%
LAD340.9506.93%
AN208.1803.08%
GPI330.8704.19%
ABG225.2403.1%
SAH99.8200.71%
TSLA313.030-6.66%
GM82.6401.97%
F14.3500.2%
RIVN15.840-0.62%
CYD45.070-0.77%
HMC28.1600.17%
TM177.4200.62%
CVNA60.4600.27%
PAG217.3501.81%
LAD340.9506.93%
AN208.1803.08%
GPI330.8704.19%
ABG225.2403.1%
SAH99.8200.71%
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When it comes to leads, your website has two goals | Trump tax plan would kill $7,500 credit for electric vehicle buyers | Battery-Powered Cars Will Be Half of Global Auto Market by 2030, Study Says
On today's CBT Newscast for Wednesday, November 8th, 2017:
Steve Stauning: When it comes to leads, your website has two goals
You spend a lot of money on advertising and marketing, but...
The Best Way to Do an Employee Survey
You can’t just place a suggestion box in the lunch room and expect to learn anything from it. The box shows employees that you are not willing to listen to...
Is Service Employee Churn Killing Car Sales?
The NADA 2016 Dealership Workforce Study tells the story. On average, the service advisor turnover rate annually is 39 percent. That’s roughly two in five service advisors every year. While...
Increasing Consumer Engagement and Trust: Five Ways Dealers Can Support Their Local Communities
According to a 2015 Nielson Global Corporate Sustainability Report, 66 percent of consumers are willing to spend more money with a company that has a sustainable brand. Regarding millennials, the...
Your Next F&I Manager – Internal, External, or ‘Out of the Box’ Hire?
Finding the right new hire is always a challenge, especially in the F&I department at your dealership. Do you promote from within? Do you look outside the dealership? It can...
Three Takeaways From AutoNation’s New Partnership With Waymo
Waymo’s Journey From Project To Company
Waymo has had a long journey from Google side project to its own viable company. In 2009, Google began testing driverless car technology with 100-mile...
Sales to Service Handoff, then Back Again
Do you keep track of your customer defection rates? It’s one of the more unpleasant numbers to monitor, but perhaps the most important statistic for your store. These are the...
The Move Toward Digital Transactions: 4 Ways Dealers Can Embrace A Paperless Car Buying Process
According to a study by ACI Worldwide, 56 percent of bills were paid online in 2016. Over 50 percent of Millennials, Gen Xers, and Baby Boomers all participated in digital...
Display Ad Design Best Practices for The Automotive Industry
With over 179 billion U.S. dollars generated in 2016, it’s no surprise that the U.S. is a global leader in the advertising industry, followed by China, which generated 53 billion...
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