As all of us in the car business know, there are sales meetings and then there are “sales meetings.” When it comes to the scheduled weekly or monthly meetings, most...
Over the years, dealers throughout the U.S. have gotten away from aggressive spot decisions and re-contracts. I remember when my boss would say, “If we’re not bringing at least 10...
With all the technical innovations now available in the modern automobile, it stands to reason there would be a corresponding effect on the maintenance requirements that would help reduce costs...
As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new...
Today on CBTNews.com - Monday, December 16th, 2019:
How Dealers Can Navigate Complex Marketing Strategies in 2020
Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid...
Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need to master both for success. Selling...
Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues.
We need to take a closer look at...
There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on those sites for an extended period...
If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true that most customers who purchase an...