Two Service Department Metrics You Need – But Probably Don’t Have
Managing a service department by looking only at your monthly financial reports can be like driving a car with your eyes closed. You don’t see the real numbers that determine...
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
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Start Something with DealerFire
Danger! DealerFire is an extremely flammable website and digital marketing solution for auto dealers brought to you by DealerSocket, Inc. DealerFire offers responsive websites, custom content, social media marketing, Google...
How to Manage the Middle 60
On Today’s Tip of the Day, Glenn Pasch explains that most dealerships have a top 20% and a bottom 20% but what do you do with the middle 60%? Tune...
September New-Vehicle Sales To Rise 1% According to KBB
New-vehicle sales are expected to rise 1 percent year-over-year to a total of 1.44 million units in September 2017, resulting in an estimated 17.5 million seasonally adjusted annual rate (SAAR), according to Kelley...
Two important consumer engagement metrics that will revolutionize your website
On today’s episode of Auto Marketing Now Brian reveals 2 neglected engagement metrics: Button-click ratio and Form completion rate. Dealers struggle to understand why consumers who visit their website don’t...
Auto Loan Fraud Costs The Industry $6 Billion This Year: How Can Dealers Combat This Trend?
The Rise of “Digital Identities”
We live in a world where the majority of our financial transactions happen online. Consumers can transfer and pay bills through banking apps, and stocks and...
How Machine Learning and AI are Boosting Marketing Efficiency and Slashing Waste
In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting...
New Legislation Increases Discussions About Consumer Safety In Regards to Self-Driving Cars
New Technologies Bring Opportunity And Concerns
Do you remember the first iPhone? What were your thoughts the first time you sat down to use the Internet on a personal computer? Each...
WardsAuto: Auto-Dealer Optimism
Brian Allan of Galpin Motors, which includes the world’s top-selling Ford dealership, offers reasons he’s optimistic about the auto-retailing business despite softening sales.
He says it’s easy to get caught up in news...
Vehicle Tech Experience Study: Dealers Have to Prioritize What Technologies They Explain
The J.D. Power 2017 Tech Experience Index (TXI) Study,SM released Wednesday, now in its second year, measures drivers’ experiences, usage, and interaction with 35 driver-centric vehicle technologies at 90 days of...
