In today’s car-buying climate, the necessity to shift a new car off the lot has never been greater.
New sales are now falling below expectations to 2015 levels despite generous incentives,...
On this week's episode of Auto Marketing Now, Brian Pasch walks you a couple digital marketing enhancements that you can use in order to gain a competitive advantage in the...
A statement we often hear from companies that study the Automotive Industry is that we need to “Modernize the Dealership Sales Experience!” Perhaps this is accurate but it should quickly...
On today's CBT Newscast for Monday, October 9th, 2017:
Jessica Caldwell: What to do with 2017 models on your lot
There are still plenty of 2017 models languishing on lots in October....
Decades ago, most people were only exposed to advertisements on television screens, magazines, billboards. In the span of the past twenty years, the way companies reach out to consumers has...
On today's CBT Newscast for Friday, October 6th, 2017:
Ron Frey: Why auto retail can do better
According to GasBuddy.com, the average gas nationally is still around $2.55 a gallon. Consumer spending...
ATLANTA -- The third quarter is one for the record books due to an especially active hurricane season, with wholesale used vehicle prices having increased 2.77 percent in September. The Manheim Used...
CHICAGO -- LotLinx, the industry’s #1 Automotive AI, today announced its expansion to Canada, launching December 1. LotLinx will offer it’s highly awarded TURN™ platform including the VIN-View Optimizer® (VVO)...
Sometimes, we all need a bit of a pick-me-up. Something to keep us going when the coffee gets cold, work piles up and burnout becomes ever-present. It is so easy...
Many problems that dealerships struggle with have already been solved by other types of businesses. Reducing defective products in manufacturing firms (and in service industries) greatly lowers warranty costs. In...