TSLA375.120-0.41%
GM78.530-0.42%
F14.1400.3%
RIVN14.8600.225%
CYD47.2001.22%
HMC26.1400.38%
TM166.500-1.26%
CVNA66.210-1.695%
PAG183.8400.4%
LAD296.730-8.57%
AN192.050-2.8%
GPI300.820-16.69%
ABG203.050-3.28%
SAH82.710-0.91%
TSLA375.120-0.41%
GM78.530-0.42%
F14.1400.3%
RIVN14.8600.225%
CYD47.2001.22%
HMC26.1400.38%
TM166.500-1.26%
CVNA66.210-1.695%
PAG183.8400.4%
LAD296.730-8.57%
AN192.050-2.8%
GPI300.820-16.69%
ABG203.050-3.28%
SAH82.710-0.91%
TSLA375.120-0.41%
GM78.530-0.42%
F14.1400.3%
RIVN14.8600.225%
CYD47.2001.22%
HMC26.1400.38%
TM166.500-1.26%
CVNA66.210-1.695%
PAG183.8400.4%
LAD296.730-8.57%
AN192.050-2.8%
GPI300.820-16.69%
ABG203.050-3.28%
SAH82.710-0.91%

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Auto Marketing Now

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

- December 26, 2018
  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data that has been collected in the...
Automotive Industry

Five Major Automotive Industry Developments in 2018

- December 26, 2018
In regard to the automotive industry, 2018 has been a year of continued innovation and various technological advancements. The year has also been a setting of changing attitudes related to...

Why Some Auto Manufacturers are Sticking with Sedans While Others Turn to Trucks and SUVs

- December 24, 2018
It’s no secret that some titans of the Auto Manufacturers are switching focus away from cars and towards trucks, SUVs, and crossovers. Earlier this year, Ford cut almost all its North...
marketing

The 5 Best KPI’s to Boost Marketing ROI

- December 21, 2018
One of the questions auto retail marketers often ask is, "How do I know if my marketing campaigns are delivering ROI?" Unfortunately, the question doesn’t have a simple answer. Certainly you...
newscast

Week In Review: Update Your Vehicle Appraising System to Boost Profits in 2019 – Dale Pollak | Progressive Branding Strategies For Your Dealership – Paul J. Daly | The Best Digital Marketing Practices for 2019 – Brian Pasch

- December 21, 2018
CBT News Week in Review for Friday, December 21, 2018: Progressive Branding Strategies For Your Dealership - Paul J. Daly, Congruent Story Today we speak with Paul J. Daly, founder, and CEO of...
employee appreciation

The Importance of Employee Appreciation and How It Affects Your Bottom Line – Chase Abbott, VinSolutions

- December 20, 2018
The holiday season is the perfect time of year to express your gratitude for the important things in life, and for dealers, one of those important things is your hard-working,...
digital marketing

The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG Companies

- December 19, 2018
Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy, and our guest today knows better...
Management

5 Resources That Can Help You Improve Your Management Skills

- December 19, 2018
Has anyone ever told you that you have a knack for something? How about the phrase “your talent is natural”. Some people are just naturally inclined to excel at certain...
auto trends

According to Auto Trends – These Vehicles Should Be on Your Lot in 2019

- December 18, 2018
January 1, 2019, is rapidly approaching, and the start of a year is when many consumers decide to take a look at purchasing a new vehicle. Changing consumer tastes can...
best selling cars

10 Best-Selling Cars of 2018

- December 18, 2018
2018 will likely be remembered in automotive history as the year passenger cars were officially pronounced out and crossovers and trucks ushered in as the reigning vehicle of choice. This...