Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

Grant Cardone - July 1, 2015

Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive industry has changed dramatically since I...

Daily Automotive News Sales & Marketing

Stop Regarding Fourth Quarter Automotive As Hibernation Time

Jeff Cowan - July 1, 2015

Dealers who start planning now for aggressive promotion actually can grab big business late in the year. BY JEFF COWAN It seems as though you only just hauled out the lawn...

Articles

How A Dealer Should Evaluate A Service Manager’s Performance

Glenn Pasch - July 1, 2015

Everyone talks about metrics, but why not focus instead on the behaviors that the manager's service advisors show every day? BY GLENN PASCH I remember the first dealership for which I...

Management & Leadership Fixed-Ops

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

Amy Farley - July 1, 2015

A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by now knows the importance of a...

Daily Automotive News Sales & Marketing

Owner Retention Versus Owner Replacement

Don Reed - June 9, 2015

Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED As part of the fixed operations profit potential analysis that we conduct for our dealers, we prepare a trend...

Sales & Marketing Fixed-Ops

Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States

Jon McKenna - June 9, 2015

Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States. BY JON MCKENNA In which states have dealerships selling foreign cars grabbed the greatest share of the marketplace? In...

Daily Automotive News Sales & Marketing

Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads

Grant Cardone - June 1, 2015

Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection of the planet via the Internet....

Sales & Marketing Auto News

Losing Work In The Service Drive Costs You Double In Future Car Sales

Chuck de Martigny - June 1, 2015

Investing in a memorable service department experience helps create a profitable, lifetime customer . BY CHUCK DE MARTIGNY Your dealership spends considerable time, effort and money to attract customers and close...

Daily Automotive News Fixed-Ops

The Power In Numbers

Barry Courter - May 1, 2015

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to know whether young girls aged 12...

Daily Automotive News Auto News

CBT News – April 16, 2015

CBT News Editorial Team - April 16, 2015

On today's show: - Randy Henrick, Associate General Counsel for Regulatory and Compliance Matters at DealerTrack, discusses how you can improve your dealership's data security - Director of Digital Sales at Force...

Daily Newscast

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Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

Stop Regarding Fourth Quarter Automotive As Hibernation Time

How A Dealer Should Evaluate A Service Manager’s Performance

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

Owner Retention Versus Owner Replacement

Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States

Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads

Losing Work In The Service Drive Costs You Double In Future Car Sales

The Power In Numbers

CBT News – April 16, 2015

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