TSLA374.660-6.9499%
GM79.5250.575%
F13.795-0.2%
RIVN14.620-0.27%
CYD46.820-2.43%
HMC25.7850.205%
TM167.100-0.13%
CVNA65.6550.825%
PAG179.7553.045%
LAD302.5905.51%
AN194.2302.07%
GPI318.9450.695%
ABG203.0903.64%
SAH83.1101.685%
TSLA374.660-6.9499%
GM79.5250.575%
F13.795-0.2%
RIVN14.620-0.27%
CYD46.820-2.43%
HMC25.7850.205%
TM167.100-0.13%
CVNA65.6550.825%
PAG179.7553.045%
LAD302.5905.51%
AN194.2302.07%
GPI318.9450.695%
ABG203.0903.64%
SAH83.1101.685%
TSLA374.660-6.9499%
GM79.5250.575%
F13.795-0.2%
RIVN14.620-0.27%
CYD46.820-2.43%
HMC25.7850.205%
TM167.100-0.13%
CVNA65.6550.825%
PAG179.7553.045%
LAD302.5905.51%
AN194.2302.07%
GPI318.9450.695%
ABG203.0903.64%
SAH83.1101.685%

Search for:

Customer-Identity Thieves

Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves

- October 27, 2015
Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR Auto dealerships are inviting to data thieves, given the consumer...
Sales & Marketing Management & Leadership

CBT News – October 23, 2015

- October 23, 2015
On today's show: Erik Nachbahr, President of Helion Automotive Technologies, discusses how dealers can effectively manage data Why one dealership flipped their car-buying process 180 degrees Sales Tip of the...
Daily Newscast
Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

- October 23, 2015
Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their marketing directors need to get familiar...
Articles
TV Ad Time Competition

Dealers May Never Have Seen TV Ad Time Competition Like Next Year’s Elections

- October 21, 2015
In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO Sebastian Junger’s 1997 book “The Perfect Storm” describes a confluence of meteorological factors producing...
Sales & Marketing Daily Automotive News

CBT News – October 20, 2015

- October 20, 2015
On today's show: Erik Nachbahr, President of Helion Automotive Technologies, discusses how dealers can effectively manage data Sales Tip of the Day with Delia Passi on waiting areas that appeal to...
Daily Newscast
subscriber database

Make Your Dealership’s E-Mail Marketing Effective And Efficient

- October 15, 2015
Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results. BY AMY FARLEY In a world of data-driven marketing, it’s easy to get bogged down with...
Sales & Marketing Auto News
optimize your CRM

Leveraging Your CRM To Identify Buyers

- October 9, 2015
By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of “big data,” and nowhere is this...
Management & Leadership Sales & Marketing
Phone Leads

Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads

- October 5, 2015
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
Sales & Marketing Auto News
Pre-Roll Video

Pre-Roll Video Must Be Part Of Your Marketing Arsenal

- September 21, 2015
Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more and more companies in more and...
Sales & Marketing Auto News
CRM System

Is Your CRM A Bad Fit Dealership Business Model?

- September 4, 2015
Warning signs that you should look for a different CRM. BY ZACH KLEMPF Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who...
Sales & Marketing Management & Leadership


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