Off the Hook
Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE
If you want to sell more cars, you have to get shoppers into your showroom, according to...
TSLA377.070-4.53999%
GM79.4300.48%
F13.870-0.125%
RIVN14.554-0.3358%
CYD45.980-3.27%
HMC25.7850.205%
TM167.6000.37%
CVNA67.5552.725%
PAG182.8906.18%
LAD304.7807.7%
AN194.6702.51%
GPI315.090-3.16%
ABG205.6206.17%
SAH83.3501.925%
TSLA377.070-4.53999%
GM79.4300.48%
F13.870-0.125%
RIVN14.554-0.3358%
CYD45.980-3.27%
HMC25.7850.205%
TM167.6000.37%
CVNA67.5552.725%
PAG182.8906.18%
LAD304.7807.7%
AN194.6702.51%
GPI315.090-3.16%
ABG205.6206.17%
SAH83.3501.925%
TSLA377.070-4.53999%
GM79.4300.48%
F13.870-0.125%
RIVN14.554-0.3358%
CYD45.980-3.27%
HMC25.7850.205%
TM167.6000.37%
CVNA67.5552.725%
PAG182.8906.18%
LAD304.7807.7%
AN194.6702.51%
GPI315.090-3.16%
ABG205.6206.17%
SAH83.3501.925%
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3 Simple Google Tools That Every Dealer Should Be Utilizing
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY
Henry Ford once said he knew that half of every dollar he spent on advertising was...
Beyond the Headline
Learning how to read the whole credit report and getting the full consumer story can help you avert potential missteps.
BY JENN REID
Consumer credit reports may rarely win a prize for...
Constant Change
The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago, while at the same time keeping...
Make the Most of Your Marketing Dollars
Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH
You could be wasting 20 percent of your...
Strategy Before Tactics When It Comes to Facebook
When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE
I’m not trying to be Captain Obvious here...
It’s Time For a Customer Service Health Checkup
Now is the time to let the past go, focus on what you can control and create an exceptional 2015 for your staff and customers. BY GLENN PASCH
After a month...
Showrooming solutions from David Metter of HookLogic
David Metter, President of Automotive Division for HookLogic, says new data shows validation for what they have been doing. He talks about showrooming solutions and how HookLogic pushes the envelope.
Using Customer-Centric Websites to Boost Sales
Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI
Dealers hear a great deal about new technology, but the issue that...
Transforming the Customer Experience in the Service Drive
2014 was a big year for AutoPoint, and Managing Director Rich Holland says the company is on track for an even bigger 2015. BY CAROL WHITE
AutoPoint, a company recognized as...
