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CBT automotive newscast: October 4, 2021
Inside Automotive:
Paragon's Brian Benstock shares takeaways from recent dealers' meeting
With tight inventory and quotas to meet, how are sales teams managing? For Paragon Honda...
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...
Cars continue to sell over MSRP— How long will it last?
A new Autotrader report has been released right before the Labor Day Weekend that’s popular for shoppers, indicating to car buyers the top 20...
How can smaller car dealerships compete with big online retailers?
To the Editor:
Loved this interview with Brian Benstock. As Jim mentioned, digital retailing is all about situational awareness. Changes are going on and Carvana...
Online ‘search relevance’ is key to digital retailing — Are OEM...
To the Editor:
I totally agree with Brian Benstock about "search relevance." For years when I was a Porsche dealer I asked PCNA to host...
CBT automotive newscast: August 18, 2021
Featured Interview:
How car dealers can best position themselves to compete with retailers like Carvana - Paragon Vice Pres. Brian Benstock
Online vehicle retailer Carvana continues...
CBT automotive newscast: July 12, 2021
Featured Interview:
Paragon's Brian Benstock discusses record-breaking sales numbers and shares his outlook on future industry trends
The Paragon team out of New York is proving...
How to position your fixed ops department for maximum success in...
Fixed-ops practices in 2021 look a lot different than they ever have before. Here to talk about the fixed ops strategies that have evolved...
How to position your fixed ops department for maximum success in...
Fixed-ops practices in 2021 look a lot different than they ever have before. Here to talk about the fixed ops strategies that have evolved...
