Dealers' #1 source for auto industry news, content, coaching & analysis

How can smaller car dealerships compete with big online retailers?

To the Editor:

Loved this interview with Brian Benstock. As Jim mentioned, digital retailing is all about situational awareness. Changes are going on and Carvana is doing what customers want. So, they see a place for what they’re doing. The industry is changing, and Brian’s advice on being digitally savvy is one of the keys but you also need the right people to carry out the process.

It’s not impossible, but it’s going to take stamina. Are there any recommendations on where to start? What to focus on first?

It’s one thing if you have a big dealership with resources, but what about smaller operations?

Phillip Mack
Minneapolis, MN


Did you enjoy this Letter to the Editor? Submit yours here today, connect with us at newsroom@cbtnews.com, or leave a comment below.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers

CBT News
CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

Manufacturers In This Article

More Manufacturer News

Latest Articles

From our Publishing Partners