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How can smaller car dealerships compete with big online retailers?

To the Editor:

Loved this interview with Brian Benstock. As Jim mentioned, digital retailing is all about situational awareness. Changes are going on and Carvana is doing what customers want. So, they see a place for what they’re doing. The industry is changing, and Brian’s advice on being digitally savvy is one of the keys but you also need the right people to carry out the process.

It’s not impossible, but it’s going to take stamina. Are there any recommendations on where to start? What to focus on first?

It’s one thing if you have a big dealership with resources, but what about smaller operations?

Phillip Mack
Minneapolis, MN

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