Thursday, September 23, 2021

Online ‘search relevance’ is key to digital retailing — Are OEM platforms the answer for franchised dealers?

To the Editor:

I totally agree with Brian Benstock about “search relevance.” For years when I was a Porsche dealer I asked PCNA to host a National CPO website. It never quite got off the ground. If every manufacturer organized dealers into an mfgr led combined website of inventory, it would dominate search, and also be the place that conveyed mfgr certification and approval of inventory. The biggest, deepest inventory to search- all CPO with mfgr stamp of approval- and explanation of the value of CPO versus anyone else’s warranty (Carvana, Car Max etc) -who would search anywhere else? At least, it would appear on top of every organic search in the country. We should try it as dealers.

Harrison Gray, Respect Auto Group
New York, NY

Did you enjoy this Letter to the Editor? Submit yours here today, or connect with us at newsroom@cbtnews.com

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers

CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

Related Articles

Latest Articles