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newscast

How Rising Transaction Rates Could Affect Your Dealership’s Bottom Line |...

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Today on CBTNews.com - Wednesday, January 23rd, 2019: How Rising Transaction Rates Could Affect Your Dealership's Bottom Line - Steve Finlay, WardsAuto The auto industry ended...
marketing

Top 5 Trends For Marketing Strategies In 2019

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Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes...
newscast

Week In Review: Update Your Vehicle Appraising System to Boost Profits...

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CBT News Week in Review for Friday, December 21, 2018: Progressive Branding Strategies For Your Dealership - Paul J. Daly, Congruent Story Today we speak with...
digital marketing

The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG...

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Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy,...
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

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With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...
cable tv

The Power of Cable TV Advertising for Auto Dealers

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If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers...
online salesperson

How Your Dealership Can Benefit From Having An Online Salesperson

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Are you looking for a way to increase business? The answer may be to hire a designated online salesperson at your dealership. The internet...
CDK Global

What to Expect from CDK Global’s Acquisition of ELEAD1ONE – Bill...

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CDK Global and ELEAD1ONE are merging together as one company. Joining CBT News to talk more about this new acquisition and opportunity for the CRM company is...
technology

The 3 Things Technology Should Do for You

Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology...
social media

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

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Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with...