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machine learning

How Machine Learning and AI are Boosting Marketing Efficiency and Slashing...

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In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might...
social media

Building a Great Social Media Presence (Part 2) – LinkedIn and...

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This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here. One of the most effective and...
attribution

Attribution in the Automotive Dealership Industry

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There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in...
toyota car share

Toyota launches new software designed to enable dealers to launch car...

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PLANO, Texas -- Toyota and Servco Pacific Inc. (Servco) have partnered to test a new car-sharing technology in Honolulu, Hawaii. The suite of software and services is...
AdWords

Best Practices for Your Next AdWords Campaign

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As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are...
dislike car buying

Top Ten Reasons for Internal Auction Lanes

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Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider,...
video marketing

A Primer on Video Email Marketing: Easy to Do, But the...

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You may have heard by now that video email marketing increases engagement and delivers better results than traditional email marketing. If you're still not...
Don Chalmers

Don Chalmers: The Process to Excellence

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Making and Measuring Goals — And Winning Few get to start anything from scratch. A complete do-over. But that’s exactly what happened to Don Chalmers...
Digital Retail

Is Your Dealership Losing Thousands of Phone Leads?

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Thanks to mobile devices, call volumes to dealerships are up significantly, outpacing internet leads by four to one, according to ADP Digital. In fact,...

It’s Time for Dealerships to Catch Up

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The F&I Online Revolution is Here! By: Becky Chernek It’s an established fact that many auto dealers fear change. But taking an “if it ain’t broke,...