OTT audio advertising for car dealers: Is it truly worth it?
When it comes time to review your dealership’s marketing spend, you always face the same difficulty: is it worth investing in a new form of advertising or sticking with what’s...
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
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HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
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ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
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Solar powered, eco friendly micro car coming soon to U.S.
One of the world's first solar-powered cars is coming to the U.S. in January.
The Squad solar electric city car is a small, golf-cart shaped vehicle from Dutch company Squad Mobility....
What Lexus and Marvel can teach us about dealership advertising
Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus. For the last three years, she...
The importance of taking a data-driven approach to dealership marketing
The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive analytics into automotive marketing makes all...
Tesla stock upgrade, new EV battery tech, robotaxi starups
Inside Automotive:
The Simple Truths of Leadership and how to practice them with Ken Blanchard & Randy Conley
Today on Inside Automotive, we’re pleased to welcome the co-authors of “Simple Truths of...
7 tips to build customer loyalty
It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time-consuming, so most businesses work to find some sort of loyalty program or...
Leveraging social media to promote pre-owned vehicle sales — Helmand Anwary | Easy Honda
It's no secret that auto dealerships rely on a robust pre-owned car department. Today on Inside Automotive, we're joined by Helmand Anwary, Pre-owned Director of Easy Honda in Houston, Texas,...
NADA outlines new auto retailing principles for dealers and OEMs
In light of today's changing landscape for auto retailing, from the emergence of direct-to-consumer selling models to evolving car technologies, NADA has released a new set of principles for dealers,...
Unlock profitability and improve operations with flexible technology partners
Welcome to another edition of our Dealer Forward video series with Cox Automotive, where we talk about some of the most challenging issues affecting the automotive retail industry, and how...
Report identifies six customer journey challenges the auto industry faces
Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as ownership experience. Some areas like a...
