Your #1 source for auto industry news and content

Experian helps car dealers drive consumer engagement with key marketing strategies

Today on Inside Automotive, we’re pleased to welcome back Amy Hughes, Senior Director of Sales Enablement at Experian, to discuss what the company has planned for the NADA Show 2022 in Las Vegas.

On Saturday, March 12, Hughes will be presenting her workshop titled Pay Attention to Gen Z from 10:30 – 11:30 a.m. in room W203.

Experian’s Product Marketing Director, Kirsten Von Busch, will also be presenting a workshop on Saturday called Improve your VDP’s, Consumer Engagement and Lead Conversion from 9:00 – 10:00 a.m. in room W209.

Learn more about Experian by scheduling a meeting at booth #2941W!

Did you enjoy this interview with Amy Hughes? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at

Be sure to follow us on Facebook and Twitter to stay up to date or catch up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.


CBT News
CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

Related Articles

Latest Articles

From our Publishing Partners