Is low inventory messing up your dealership’s website experience?
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses website design and the impact that low inventory has on the...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Why active listening is the no. 1 selling tip for women car buyers
People forget that the art of selling starts by understanding the art of listening. Even better is active listening, the practice of preparing to listen, observing what verbal and non-verbal...
It’s time to innovate: How to prep your car dealership for the future of auto retail
Today on Inside Automotive, we're pleased to welcome the no.1 certified Honda and Acura dealer globally, Brian Benstock, Partner GM and Vice President of Paragon Honda and Acura. He is joined...
The impact of remote-first shopping options and how they can be augmented
Of all car shoppers in the market, only 6% say their next vehicle purchase will be fully online and 17% are inclined to a partially remote shopping experience, according to...
How video messaging can help your car dealership earn more customers
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses how car dealers can re-engage with customers who left the dealership without making a purchase....
Navigating vehicle pricing in 2022. Why some dealers are listing above MSRP
These days, it feels like any notion of “normal” went out the window a long time ago.
Dealers used to compete by delivering exceptional customer service, quality products, and fair market...
New dealer study from eLend Solutions reveals key insights into digital retailing
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Our guest today is Pete MacInnis, CEO of eLEND Solutions, who is here to talk about the findings in a...
Strategies your car dealership can use to reach new benchmarks this year
How prepared are you for success in this first quarter of 2022? Typically a new year means car dealers are armed with new goals and resolutions, but could there be...
4 reasons why LinkedIn should be a go-to for customer acquisition
Instagram, Twitter, and Meta (formerly Facebook) may likely already be on your radar for customer acquisition and brand expansion. If they are, it's with good reason as all three offer...
How car dealers can gain a competitive edge in the turbulent used car market
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Car dealerships tackled some major headwinds in 2021 as supply chain shortages put the brakes on new car production. Car...
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