The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Why selling extended warranties is good for customer relations

Brian Jones - November 8, 2022

The average bumper-to-bumper car warranty lasts three years. After this time, customers can choose to extend the car warranty or can go without protection. If the customer goes without protection,...

Sales & Marketing

Increased online sales adoption could signal the in-person experience needs change

CBT News Editorial Team - November 4, 2022

The 2022 Deloitte Global Automotive Consumer Study indicates that concluding a vehicle in-person remains the preferred method for 75% of car buyers. However, more people are attracted to buying their...

Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing

Sales & Marketing

How to create more personalized marketing for your car dealership

CBT News Editorial Team - November 3, 2022

Identifying, communicating, and converting high-quality prospects is the primary purpose of adding personalization to your car dealership. The personalized marketing options are similar to those of leading companies like Amazon and...

Sales & Marketing

Is the car buying process easy or difficult? — Peter Kahn & Dave Thomas | CDK Global

CBT News Editorial Team - November 2, 2022

On this edition of Inside Automotive, we’re pleased to welcome Peter Kahn, Senior Director of Market Research at CDK Global and Dave Thomas, Director of Content Marketing at CDK Global....

Sales & Marketing

Automotive marketing tips to reach every generation of car buyer

Steve Mitchell - October 31, 2022

How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple...

Sales & Marketing

Used car affordability has declined 26.7% in three years, study finds

CBT News Editorial Team - October 28, 2022

An analysis by iSeeCars.com, a search engine designed to help buyers find the best deals, clearly shows the effects of rising inflation and higher used-car prices on the retail auto market....

Sales & Marketing

Consumer Focus: Is the Tesla car buying experience really that good?

CBT News Editorial Team - October 27, 2022

Tesla has led the market for electric vehicles in the US for many years now. While the company's market dominance will likely decrease as more EV options become available, US...

Sales & Marketing

Should your auto dealership run its own rental/loaner car program?

Steve Mitchell - October 26, 2022

Although dealership groups are bringing in more money these days, inflation is now over 8%, and a recession is causing many dealers to investigate increasing the bottom line. So, should you...

Sales & Marketing

What should be on your dealership’s content marketing calendar?

Steve Mitchell - October 25, 2022

Your content marketing calendar helps you plan, manage and execute your advertising and social media marketing strategy to fit your customer's needs. There may be unplanned events or promotions that...

Sales & Marketing

Auto marketer Charlie Foster’s advice to salespeople: ‘If you can do one thing today—go make a TikTok’

CBT News Editorial Team - October 20, 2022

Dealers around the country are spending less on marketing and redistributing those efforts in less traditional ways like social media. Today on CBT Now, we’re joined by Charlie Foster, the...

Sales & Marketing

Why selling extended warranties is good for customer relations

Increased online sales adoption could signal the in-person experience needs change

How to create more personalized marketing for your car dealership

Is the car buying process easy or difficult? — Peter Kahn & Dave Thomas | CDK Global

Automotive marketing tips to reach every generation of car buyer

Used car affordability has declined 26.7% in three years, study finds

Consumer Focus: Is the Tesla car buying experience really that good?

Should your auto dealership run its own rental/loaner car program?

What should be on your dealership’s content marketing calendar?

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