TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

What Lexus and Marvel can teach us about dealership advertising

- December 1, 2022
Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus. For the last three years, she...
data-driven marketing approach
Sales & Marketing

The importance of taking a data-driven approach to dealership marketing

- November 29, 2022
The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive analytics into automotive marketing makes all...
auto dealership, telemarketing
Sales & Marketing

7 tips to improve your auto dealership’s email marketing strategy

- November 28, 2022
Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective and results-oriented marketing tools available today. Here...
customer experiences
Sales & Marketing

How-to Guide: Driving exceptional dealership customer experiences

- November 25, 2022
As an automotive dealership, you know that customer service is essential. But you might not know just how important it is to deliver exceptional customer experiences. Good customer service is...
dealers/ dealerships
Sales & Marketing

Effectively competing with internet-based dealers

- November 22, 2022
The automotive industry from previous decades is almost unrecognizable from its current state. Fast-forward 50 years from now, and it will be unrecognizable again. In the late 90s, the internet...
KPIs
Sales & Marketing

KPIs to measure that keep dealership inventory on track

- November 22, 2022
KPIs are the one way to gauge if your dealership is on the right track. So every car dealer measures, analyzes and checks accuracy religiously – especially when the market...
athlete marketing NIL
Sales & Marketing

Is athlete marketing through NIL worth it for auto dealers?

- November 21, 2022
The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able to profit from their work—by signing...
sales time management
Sales & Marketing

Matt Easton on the importance of having effective time management skills

- November 18, 2022
On today's episode of Inside Automotive, Matt Easton, sales trainer, consultant, and founder of Easton University joins us to discuss time management strategies.  Time management, specifically in sales, is a life...
marketing
Sales & Marketing

5 nuts and bolts of successful dealership marketing campaigns

- November 17, 2022
For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made some jaded, picky, hesitant, and elusive...
auto industry
Sales & Marketing

A breakdown of US auto industry performance in October with Charlie Chesbrough

- November 16, 2022
New-vehicle sales volume has been stuck around the 1.1 million mark for several months. On today’s Inside Automotive, Charlie Chesbrough, senior economist and senior director of industry automotive of Cox...


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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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