8 tips to help new car salespeople dress for success
Everyone has heard the phrase dress for success, but what does it mean? What kind of clothes should you wear for your job at the car dealership? And what type...
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
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AN183.4704.96%
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ABG208.88011.11%
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TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Colin Carrasquillo: The significance of first party data for marketing teams
Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital marketing manager for Nielsen, Dodge, Chrysler,...
5 marketing KPIs every car dealer needs to measure and track
The automotive industry is in flux and may be experiencing even more upheaval over the next six months. Small businesses like auto dealerships need to keep up with those changes...
How to save your customers time at the dealership without compromising relationships
In 2019, McKinsey said, "The automotive customer experience can often feel outdated and inferior, especially for younger customers, who seem to be losing interest in car ownership and prefer more...
4 best marketing practices to grow electric vehicle sales and interest
Electric vehicle sales are still not as high as ICEs. However, they are growing, especially as more automakers develop their own electric lineups. As the auto industry expands and accepts...
Is automotive sales right for you? Your guide to starting a career as a car salesperson
52% of American employees are considering making a career change this year, with 44% already planning to make the switch. For those who enjoy customer interaction on a daily basis...
Social Selling: What is it and what are the benefits for automotive dealers?
Car dealerships have always been good at selling cars. But in recent years, how people buy cars has changed dramatically. So it shouldn't be a surprise to you to hear more and...
The link between emotional intelligence and selling cars
Emotional intelligence is just as important as technique in car sales. Consumers want more than just a competent car salesperson that can state the facts. Instead, consumers want someone who...
What do customers expect from your car dealership’s live chat solutions?
Did you know that most customers prefer live chat to phone or email? Through a survey of 1,000 US consumers, the live chat platform Kayako found that 41% of customers would...
Results of CDK Global’s latest Ease of Purchase Summary – Dave Thomas
Is the process of buying a car still difficult for consumers, despite the technology boosting digital retailing? Recently, CDK Global released its December Ease of Purchase Auto Dealership Summary, which...
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