TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

sales, salespeople

3 biggest mistakes salespeople make when closing- Sean Gardner

- December 13, 2022
Sales teams are vital to every dealership, but with the market shifting, are they prepared for the market to return to normal? Sean Gardner, an instructor and sales trainer with...
November, November's sales

Demand slows in November as plunging vehicle affordability impacts the market

- December 13, 2022
While October brought strong performance and demand, things might be slightly cooling off for November. While the forecasts still show a strong showing for the month, there are a few...
customer

Five tips on how to be customer-centered

- December 12, 2022
A recent PWC report found that, "only 36% of consumers feel that their [brand/product] employees understand their needs." Regardless of the truth or argument, perception is reality. This indeed points to an...
Shep Hyken

What companies need to know about the holiday shopper- Shep Hyken

- December 9, 2022
The holiday season is a great time to win over customers in any industry. Shep Hyken, a customer service and experience expert, goes over everything you need to know about...
self-driving

Taking on Tesla: How other automakers are competing in the EV market

- December 9, 2022
For over a decade, Tesla has become synonymous with the EV market. Its early entrance into EV manufacturing, innovation, and direct-to-consumer model disrupted the automotive industry and has put automakers...
call to action

6 effective call to action ideas car dealerships can try today

- December 9, 2022
Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about doing that? Many factors go into effective...
customer

4 tips on using digital tools to ensure customer loyalty after a car purchase

- December 8, 2022
Anyone selling cars knows a sale is only the beginning of a relationship with a customer. And your dealership should be providing continuing education on this vital skill because research...
Amazon Ads electric cars

Marketing tips for electric cars and alternative-fuel auto advertisers

- December 8, 2022
From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many US households. About 40% of new...

What resource dealers need to sustain customer success with Outsell’s Mike Wethington

- December 7, 2022
Customers of today demand that businesses cater to their requirements and give them a more personalized shopping experience. Mike Wethington joins us on today's episode of Inside Automotive to discuss...
LinkedIn

How your salespeople can generate more leads with LinkedIn — Matt Easton

- December 2, 2022
Every salesperson is troubled by the nagging thought, "How do I receive better insight to make myself more credible with resources that can increase my success?" On today's episode of...


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