TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customer
Sales & Marketing

4 tips on using digital tools to ensure customer loyalty after a car purchase

- December 8, 2022
Anyone selling cars knows a sale is only the beginning of a relationship with a customer. And your dealership should be providing continuing education on this vital skill because research...
Amazon Ads electric cars
Sales & Marketing

Marketing tips for electric cars and alternative-fuel auto advertisers

- December 8, 2022
From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many US households. About 40% of new...
Sales & Marketing

What resource dealers need to sustain customer success with Outsell’s Mike Wethington

- December 7, 2022
Customers of today demand that businesses cater to their requirements and give them a more personalized shopping experience. Mike Wethington joins us on today's episode of Inside Automotive to discuss...
LinkedIn
Sales & Marketing

How your salespeople can generate more leads with LinkedIn — Matt Easton

- December 2, 2022
Every salesperson is troubled by the nagging thought, "How do I receive better insight to make myself more credible with resources that can increase my success?" On today's episode of...
Sales & Marketing

What Lexus and Marvel can teach us about dealership advertising

- December 1, 2022
Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus. For the last three years, she...
data-driven marketing approach
Sales & Marketing

The importance of taking a data-driven approach to dealership marketing

- November 29, 2022
The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive analytics into automotive marketing makes all...
auto dealership, telemarketing
Sales & Marketing

7 tips to improve your auto dealership’s email marketing strategy

- November 28, 2022
Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective and results-oriented marketing tools available today. Here...
customer experiences
Sales & Marketing

How-to Guide: Driving exceptional dealership customer experiences

- November 25, 2022
As an automotive dealership, you know that customer service is essential. But you might not know just how important it is to deliver exceptional customer experiences. Good customer service is...
dealers/ dealerships
Sales & Marketing

Effectively competing with internet-based dealers

- November 22, 2022
The automotive industry from previous decades is almost unrecognizable from its current state. Fast-forward 50 years from now, and it will be unrecognizable again. In the late 90s, the internet...
KPIs
Sales & Marketing

KPIs to measure that keep dealership inventory on track

- November 22, 2022
KPIs are the one way to gauge if your dealership is on the right track. So every car dealer measures, analyzes and checks accuracy religiously – especially when the market...


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