TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

The link between emotional intelligence and selling cars

- December 23, 2022
Emotional intelligence is just as important as technique in car sales. Consumers want more than just a competent car salesperson that can state the facts. Instead, consumers want someone who...
live chat
Sales & Marketing

What do customers expect from your car dealership’s live chat solutions?

- December 21, 2022
Did you know that most customers prefer live chat to phone or email? Through a survey of 1,000 US consumers, the live chat platform Kayako found that 41% of customers would...
Dave Thomas
Sales & Marketing

Results of CDK Global’s latest Ease of Purchase Summary – Dave Thomas

- December 21, 2022
Is the process of buying a car still difficult for consumers, despite the technology boosting digital retailing? Recently, CDK Global released its December Ease of Purchase Auto Dealership Summary, which...
Sales & Marketing

Sarah Vantine discusses the practices used to empower BDC teams

- December 19, 2022
Every dealership has a business development center (BDC) that curates the most loyal employees and will benefit productivity in the long run. Today on Inside Automotive, Sarah Vantine, the Vice...
audio advertising
Sales & Marketing

OTT audio advertising for car dealers: Is it truly worth it?

- December 19, 2022
When it comes time to review your dealership’s marketing spend, you always face the same difficulty: is it worth investing in a new form of advertising or sticking with what’s...
Sales & Marketing

How can car dealers prepare to serve future EV customers?

- December 16, 2022
As EVs settle firmly into a mainstay, dealerships must regard their role in the coming electric future. True, internal combustion engines (ICEs) are not going anywhere soon; many projections don’t...
social media content
Sales & Marketing

5 creative social media content ideas for your dealership

- December 15, 2022
Are you looking for creative ways to market your automotive dealership on social media? If you have a social media presence, it's easy to run out of content ideas. So,...
SEO
Sales & Marketing

5 SEO strategies to boost your dealership’s web engagement

- December 15, 2022
About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership owners and marketing specialists should focus...
Frye
Sales & Marketing

Jeff Wyler Automotive Family’s first 100% solution study- Kevin Frye

- December 14, 2022
Because consumers today have so many options when it comes to purchasing a vehicle, the Jeff Wyler Automotive Family recently conducted a user experience study. On today's episode of Inside...
Sales & Marketing

Where does the used car market stand?

- December 14, 2022
There is no doubt the auto industry as a whole has been drastically shaken up since the beginning of the pandemic, and this includes the used car market. Volatile prices...


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CBT News
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