TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

A snapshot of February's u.s. auto sales
Sales & Marketing

February U.S. auto sales: Ford and Hyundai show marked improvements, Japanese brands falter

- March 6, 2023
According to preliminary estimates from LMC Automotive, a leading automotive forecasting, and data company, U.S. auto sales saw a notable increase in February 2023. LMC predicts that the total vehicle...
online marketplace
Sales & Marketing

5 tips to outperform your competitors in the online marketplace

- March 3, 2023
When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly from a manufacturer. With so many...
Conducting a marketing audit at your car dealership
Sales & Marketing

Conducting a thorough marketing audit at your car dealership

- March 1, 2023
How do you know your dealership marketing policies are effective? Is your dealership marketing team following industry best practices? A marketing audit is an essential tool to help you ensure...
image SEO
Sales & Marketing

Is image SEO important for car dealers?

- February 28, 2023
From 2016 to 2018, image searches grew by 60%, according to Google. Today, more consumers are centering their searches around photos, which is excellent news for a sector centered around...
Ziegler controversial remarks
Sales & Marketing

Why Jim Ziegler is urging dealers to re-enter the used car market

- February 24, 2023
When we last met with Jim Ziegler, the 'Alpha Dawg,' a veteran of the automotive retail industry and president of Ziegler SuperSystems, he shared his opinions and predictions regarding the...
used car inventory
Sales & Marketing

4 ways to start taking control of your used car inventory

- February 22, 2023
The state of used cars is ever-changing. A few weeks ago, articles like "The Pandemic Used-Car Boom Is Coming to an Abrupt End" published in The New York Times discussed...
MSRP
Sales & Marketing

MSRP price changes: Why they could be a ‘win-win’ for dealers and OEMs — Kevin Tynan, Bloomberg

- February 21, 2023
Many industry analysts speculate that Tesla's recent price reductions on their vehicle lineup, signals the beginning of a price war with rival automakers. On today's episode of Inside Automotive, we...
Sales & Marketing

5 tips to improve your search results page (SRP) design

- February 20, 2023
One of the most popular locations for potential car buyers to find you are on the device you’re likely viewing this article from, whether it’s a phone, laptop, or desktop...
Sales & Marketing

3 phrases that earn customer trust and close more deals — Matt Easton

- February 16, 2023
As customers do increasingly more research on the vehicles they wish to purchase, sales professionals must learn new phrases to keep control of the conversation, and achieve mutually beneficial results....
service customers customer experience TruVideo
Sales & Marketing

Collaborate to own the customer experience

- February 16, 2023
In the beginning, there was Microsoft. Apple arrived a year later. And they’ve been rivals ever since. But did you know, they’ve also been business partners? Collaboration between competitors may not...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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