The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing

Sales & Marketing

First impressions matter: What message does your dealership’s website send?

Kimberly Hurley - May 3, 2023

The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto industry, with dealerships needing to design...

Sales & Marketing

Competition for sales is back — but is your sales staff ready to sell again?

Eric DeMont - May 1, 2023

U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021.¹ That bit of good news has been tempered by an...

Sales & Marketing

Latest trends in auto retail: what Q1 tells us about 2023 — Jessica Caldwell | Edmunds

CBT News Staff Writer - April 28, 2023

Automotive retailers are reporting solid results from the first quarter, but will the favorable conditions carry over into the summer? On this edition of CBT Now, Jessica Caldwell, executive director...

Sales & Marketing

Affordability, EVs, and digital retailing: Q1 performance sheds new light on old topics

CBT News Staff Writer - April 26, 2023

As the industry adapts to an unfamiliar automotive landscape, what new challenges will dealers need to face? On this episode of Inside Automotive, Brian Finkelmeyer, senior director of new car...

Chris Kari, dealer principal at Kari Toyota in Superior, Wisconsin, spoke with CBT News about how he turned a last-ditch effort to curb fleet costs into a money-making rental program.

Sales & Marketing

Q&A with Toyota dealer Chris Kari: Can daily rentals make fleet programs profit centers?

CBT News - April 26, 2023

The cost of courtesy loaner fleets presents a familiar challenge for every dealer: Spend on cars that can win customers and increase some RO values, or save on fleet costs...

This article delves deeper into key automotive marketing strategies, including local SEO, Vehicle Listing Ads, and reputation management.

Sales & Marketing

6 of the best automotive marketing strategies to drive more car sales

Ben Stewart - April 25, 2023

The digital landscape has changed the dealership world significantly over the last 15 years - and even more significantly over the last three. Being both available online as a “Digital...

Sales & Marketing

How far into 2023 will used car prices stay inflated? — Jonathan Banks | J.D. Power

CBT News Staff Writer - April 19, 2023

As used car prices remain well above industry norms, more and more dealers are asking how long the trend will last. On this episode of Inside Automotive, CBT News anchor...

Sales & Marketing

Outselling your competition: 4 tips for conducting a top notch competitor analysis

David Goldberg - April 19, 2023

Running a dealership involves the usual fire drills and day-to-day requirements, but handling the “tyranny of the urgent” often comes at a price, limiting one's time to focus on big-picture...

Graphic designer sketching new ad designs on tablet.

Sales & Marketing

8 tips to revamp your dealership ad designs for today’s modern customers

Steve Mitchell - April 13, 2023

You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report titled “Ad blockers and advocacy: Why...

Sales & Marketing

Creative dealership marketing strategies that appeal to young customers — Kevin Frye

Jaelyn Campbell - April 12, 2023

It’s crucial to engage with young consumers today as they are tomorrow’s buyers. On today’s Inside Automotive, we’re pleased to welcome back the Marketing Director at Jeff Wyler Automotive Family,...

Sales & Marketing

First impressions matter: What message does your dealership’s website send?

Competition for sales is back — but is your sales staff ready to sell again?

Latest trends in auto retail: what Q1 tells us about 2023 — Jessica Caldwell | Edmunds

Affordability, EVs, and digital retailing: Q1 performance sheds new light on old topics

Q&A with Toyota dealer Chris Kari: Can daily rentals make fleet programs profit centers?

6 of the best automotive marketing strategies to drive more car sales

How far into 2023 will used car prices stay inflated? — Jonathan Banks | J.D. Power

Outselling your competition: 4 tips for conducting a top notch competitor analysis

8 tips to revamp your dealership ad designs for today’s modern customers

Creative dealership marketing strategies that appeal to young customers — Kevin Frye

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