TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Car buying demographics in the U.S. are evolving, and attracting first-time car buyers, particularly millennials, is increasingly important.
Sales & Marketing

Attracting first-time car buyers: How to understand the needs of younger customers

- May 23, 2023
First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation in vehicle ownership. However, they have...
Carrasquillo marketing
Sales & Marketing

Why your dealership should prioritize these 3 important marketing areas — Colin Carrasquillo

- May 22, 2023
Effective marketing strategies are critical to your bottom line, but in today's ever-changing environment, you may find it hard to keep up. On today's Inside Automotive, we're joined by the...
A keen salesperson will know that closing the sale isn’t a one-size-fits-all situation. Here are some approaches to consider.
Sales & Marketing

Car sales tips: The most effective ways to simplify closing the sale

- May 22, 2023
Endless time with a customer hopefully leads to one thing, closing the deal. But, often this essential task gets treated as an afterthought. Or gets passed on to someone else...
Aaron Baldwin joins Inside Automotive to discuss the complexities of data activation and what dealers should know before choosing a provider
Sales & Marketing

Data activation in the dealership: Using third-party platforms to boost marketing

- May 19, 2023
Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this episode of Inside Automotive, CBT News...
There are a few approaches you can take to satisfy demanding customers without giving them what they are really asking for.
Sales & Marketing

4 common types of difficult customers and how to handle them

- May 18, 2023
Some customers are harder to deal with than others. Whether they are loudly yelling out at you, are especially demanding, can’t decide on anything, or are rather critical of everything,...
Leveraging first-party data instead of third-party cookie-based marketing gives dealers more control over customer retention and acquisition.
Sales & Marketing

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

- May 16, 2023
By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie has been a key component for...
Sales & Marketing

Lights, camera, action: Your playbook for high-quality professional walkaround videos

- May 15, 2023
You've seen the stats – customers are increasingly turning to video content to make informed decisions when purchasing a car. In a recent Think With Google report, Google found that creator-produced...
Matt Easton joins Inside Automotive once more to discuss one of the more difficult situations a dealer can face: disinterested customers
Sales & Marketing

The pitch-less sales pitch: How successful dealers win over difficult clients — Matt Easton

- May 12, 2023
How do successful salespeople persuade guarded or disinterested car buyers? On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Matt Easton, sales trainer, consultant and founder of...
Getting to the bottom of what the customer needs is a conversation. Here are a few tips for finding out what car buyers are looking for.
Sales & Marketing

Selling is discovery: Determining what your customer needs [+5 questions to avoid]

- May 11, 2023
Even all-star sales team members can experience hiccups when helping car buyers find the best vehicles for them. You may have a customer who knows what they want, but pricing...
Micah Tindor, the senior director of Kelley Blue Book Instant Cash Offer, joins Inside Automotive to discuss vehicle trade-in pain points.
Sales & Marketing

Addressing vehicle trade-in pain points: Building trust with education — Micah Tindor

- May 10, 2023
Dealers have been turning to consumer trade-ins as a key source of inventory, so why are trade-ins a pain point for buyers and sellers? On this episode of Inside Automotive,...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
Latest Articles 09/05/26

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.